Co-diseño en Marketing: Poniendo al Cliente en el Centro del Camino del Cliente

Introducción El Codiseño en Marketing es una estrategia clave para comprender el viaje del cliente lo que es esencial para cualquier empresa que busque atraer y retenerlos. Uno de los modelos más ampliamente reconocidos del ciclo de trayectoria del cliente…

Actividades Principales de Gestión: La importancia del modelo UPE en la planeación estratégica

El éxito de una empresa depende de cómo se gestionen los recursos y se planifique estratégicamente el futuro. Para ello, es fundamental identificar las «actividades principales de gestión», que incluyen la planificación, organización, dirección, coordinación y control de los recursos empresariales. El modelo Universal de Planificación Estratégica (UPE) ofrece una herramienta deductiva para definir los objetivos y estrategias empresariales. Las teorías clásicas de la administración son un punto de partida para entender estas actividades, que son la planificación, organización, dirección, coordinación y control. Definir «qué es ganar» para una empresa es fundamental para establecer una estrategia empresarial efectiva y medible.
An image of a person working on a laptop with a stack of money on the side, symbolizing making money online through affiliate marketing

Make Money Online with Affiliate Marketing: Everything You Need to Know

Affiliate marketing is one of the most popular ways to make money online. It involves promoting products or services and earning a commission for each sale or lead generated through your unique affiliate link. However, succeeding in affiliate marketing requires more than just signing up for an affiliate program and placing links on your website. In this blog post, we’ll share five tips for successful affiliate marketing, including how to choose the right products, create high-quality content, and optimize your strategies for maximum success. Whether you’re a beginner or an experienced marketer, these tips can help you boost your affiliate income and build a successful online business.

Empowering Inquiry: The Transformative Power of the Question Formulation Technique in Education

Empowering Inquiry through the Question Formulation Technique offers a transformative approach to education, enhancing student engagement and promoting critical thinking across diverse academic settings. By empowering students to ask their own questions, QFT cultivates a dynamic classroom atmosphere that encourages curiosity and active learning, ensuring every student can contribute meaningfully to their educational journey

Cristo Leon Joins Inter-National Association FOR Trans-Disciplinary Communication AFTC as a Founding Member and Call for Papers

Introduction Cristo Leon, a prominent figure in the academic and research sectors, recently joined the Inter-National Association FOR Trans-Disciplinary Communication (AFTC). The AFTC is an initiative of the International Institute of Informatics and Cybernetics (IIIC), focusing on fostering Trans-Disciplinary Communication…