Exciting Announcement: Publication in the Brazilian Journal of Business
I am thrilled to share our latest publication in the esteemed Brazilian Journal of Business. The paper, «AI and the Future of Marketing Education Through the Lens of The Space Merchants,» is a collaborative effort with distinguished colleagues Dr. Jasmin Cowin (first author), Dr. Sabra Brock, and Xavier Oviedo Torres, PhD. (student). It’s an honor to be a part of this paper (Cowin et al., 2024).
Paper Abstract:
Artificial Intelligence (AI) is transforming professional marketing practices as well as marketing education. This paper employs the science fiction novel “The Space Merchants” by Pohl and Kornbluth as a metaphorical framework for critically examining AI integration in marketing curricula. The authors review existing literature examining the impacts of AI on marketing practices and education. Furthermore, they establish a qualitative methodology analyzing a real-world case study, current applications of AI in marketing education, and discuss ethical frameworks surrounding the use of AI. Utilizing “The Space Merchants” satirical portrayal of consumerism, they reflect on AI’s potential to commodify marketing education, homogenize student thought, and undermine educational integrity. Also examined are AI’s capabilities to enhance personalization, engagement, and teaching efficiency. Ultimately, the paper argues for educators’ indispensable role in ethically leveraging AI to enrich the student experience. The unique fictional lens highlights the need to balance advancement and responsibility in AI-enabled marketing education. This comprehensive ethical analysis aims to significantly advance the discourse on AI’s evolving function in shaping the next generation of marketing professionals. Furthermore, by adopting a transdisciplinary approach through the integration of science fiction and ethical critique, the paper seeks to catalyze broader transdisciplinary conversations between the technical and social sciences on the impacts of emerging technologies like AI on education.
Keywords: artificial intelligence, marketing education, science fiction, the space merchants, ethical frameworks, curriculum integration, consumerism, personalization, educational integrity, transdisciplinary approach
Read Our Paper
You can access our paper in the Brazilian Journal of Business, Vol. 6, No. 2, pp. 1-16, 2024. Read here
Acknowledgments
The authors wish to acknowledge the support of their institutions: Touro University, NY, USA; New Jersey Institute of Technology, NJ, USA; and Universidad de las Américas-Campus UDLAPark, Quito. Ecuador.
Disclosure statement
No conflict of interest pertains to the research presented above.
ORCID
Jasmin Cowin (first author) https://orcid.org/0000-0002-0405-8774
Cristo Leon https://orcid.org/0000-0002-0930-0179
Sabra Brock https://orcid.org/0000-0002-8636-6534
Xavier Oviedo Torres https://orcid.org/0009-0008-0022-879X
Copyright
© All rights reserved 2024 Brazilian Journals Publicações de Periódicos e Editora Ltda.
Citation
When citing this paper, use this format:
Cowin, J., Leon, C., Brock, S., & Oviedo Torres, X. (2024). AI and the Future of Marketing Education Through the Lens of The Space Merchants. Brazilian Journal of Business, 6(2), e70382–e70382. https://doi.org/10.34140/bjbv6n2-024